Here are all the details you need to know about the Twitter sessions you can’t miss: 

Monday, October 1, 2012

#AWIX Session: Under the Influence: The Convergence of Media and Influence 

Who: Tim Perzyk - @TPerzyk, Research Manager, Global Sales Strategy at Twitter

When: 4:00 PM

Where: Liberty Theater, 234 West 42nd St 

Why you should attend: The power of Influence underlies all of our efforts in media. It is what is coming and in many cases what has already arrived. Part big data, part social, part media. In this special two–hour Summit, meet leading practitioners from brands including Kraft, Mindshare, Edelman, L’Oreal and MTV – the “Influensseurs” who are redefining how advertisers and consumers communicate. Reception to follow at 6:30 PM.

Tuesday, October 2, 2012

#iabmixx Session: Harnessing the Collective Conversation: The Power of Being a Real-Time Brand

Who: Joel Lunenfeld - @Joell, Vice President, Global Brand Strategy at Twitter

When: 10:00 AM

Where: Crowne Plaza Hotel, 1605 Broadway

Why you should attend: With hundreds of millions of people now connected through platforms that facilitate real-time communication, the way we live and do business is changing in fundamental, and sometimes, unexpected ways. In this session, hear from Twitter’s Joel Lunenfeld on how brands can interact and participate in cultural events by creating engaging content that connects with consumers in a completely personal way.

#OMMA Response Session: Can Social Really Perform? Realities of Linking to Response to Social

Who: Guy Yalif - @gyalif, Head of Product Marketing at Twitter

When: 12:15 PM - 1:00 PM

Where:  Marriot Marquis, 1535 Broadway

Why you should attend: Response marketers have a dream — to harness the power and passion of social media's influencers for customer acquisition. But those dreams are often dashed because it is difficult to understand the rules of the game. The panel will clarify how to navigate lead gen and ongoing communications to align with the user experience social communities demand.

#AWIX Session:  CNBC Masters of Monetization 2.0

Who: Joel Lunenfeld - @Joell, Vice President, Global Brand Strategy at Twitter

When: 5:00 PM - 6:30 PM

Where: Times Center, 680 8th Ave

Why you should attend: Listen to leading practitioners in the burgeoning arenas of social media and technology in this special extended seminar featuring speakers from Tumblr, LinkedIn, Foursquare and more.  

MIXX Awards Gala

Twitter Judge: Shane Steele - @ShaneSteele, Head of Global Sales Marketing

When: 7:30 pm

Where: Crowne Plaza Hotel, 1605 Broadway

Why you should attend:  Judged by an independent panel of highly acclaimed thought leaders, the international IAB MIXX Awards honors the teams that push interactive advertising to new levels—celebrating creatives and brands for unprecedented work in the interactive arena and elevating the creative and metric standards of the medium.  

Wednesday, October 3, 2012

#AWIX Session: Real-Time Brands with Global Head of Digital at PepsiCo Shiv Singh and Grammy Winner Melanie Fiona

Who: Adam Bain - @AdamBain, President of Revenue at Twitter

When: 1:00pm - 1:50pm (first come, first-served) 

Where: Liberty Center Theater, Times Square

Why you should attend: Join Twitter's Adam Bain to learn how brands are harnessing the collective conversation on Twitter, and transforming how campaigns are crafted and executed to deliver measurable results. This session features a special guest Q&A with Global Head of Digital at PepsiCo Beverages Shiv Singh (@ShivSingh) and Grammy award-winning artist Melanie Fiona (@MelanieFiona) about using Twitter’s interest network to build real-time brands. 

Can't make it to The Big Apple for Ad Week? Sit back and just follow the Tweets at @TwitterAds and session recaps and videos on advertising.twitter.com.

To help businesses address these types of questions and needs, we recently launched the Twitter Certified Products Program. This new program identifies some of the best ecosystem tools to improve the success of your brand on Twitter across three key areas:

As new products and services from Twitter developers surface, we’ll continue to add more areas as well as new partners. Check out this snapshot of our current 12 Certified Products partners and all the ways that they can help you meet your business goals on Twitter.

For more information, visit the Certified Products Program microsite.

Posted by Seth Bindernagel - @binder
Product Marketing Manager

Every day, consumers visit Twitter profile pages to connect with the people, businesses and brands that interest them. This makes the profile page a key part of any brand’s online presence. Today, we are announcing a design enhancement to profile pages that will give all Twitter users a richer canvas to showcase themselves and drive stronger engagement across platforms. 

The new design allows users to customize their profile pages with header photos that will be visible on twitter.com and, for the first time, on iPad, iPhone and Android. Now marketers can instantly engage Twitter users with rich images while creating a more consistent visual identity across devices. Here are two key changes to the profile page that advertisers need to know:

Profile header photo: All Twitter users can feature a new header photo on their profile pages that will appear across mobile and desktop. Simply upload a custom image or select a pre-loaded theme in the design tab within your settings page. For advertising partners with an enhanced profile page (EPP),  this new header image replaces the EPP banner. However, these advertisers will still be able to pin Tweets at the top of their timelines to spotlight their most important or timely content. 

Background image: Twitter users now have more control of the creative elements within the background image on their profile page. The new design gives marketers the flexibility to align the image and, therefore, use both left and right side of the background image to display rich, engaging content. The photos module on the profile page has also been enhanced to show the most recent six images a user has shared.

Twitter users can switch to the new profile design starting today by uploading new image assets. Eventually, all profiles will be updated to the new design automatically but we’ll notify all users before making this change. 

Posted by Sachin Agarwal - @agarwal

Product Manager

For image specifications, download this new profile page one-sheet.

If you are looking to reach users in the UK and Japan, you will now find additional location options to target — including UK regions and major metropolitan areas, and several major areas in Japan such as the Tokyo region (Kanto), Osaka area (Kinki) and Nagoya area (Chubhu). In addition, we have added US states.

You will be able to make use of these new geo-targeting options in conjunction with targeted Tweets. This combination will enable you to deliver Promoted Tweets tailored to regional audiences. For example, retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office. 

In short, as marketers, you will reach the users you’re seeking more easily, in real time, and users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps. 

April Underwood - @aunder

Product Manager

Reporting: Track your follower growth

A new chart for Promoted Accounts will give you an at-a-glance view of your Twitter audience growth over time. Both your paid and unpaid followers will appear in this chart. Please note that this chart is currently only available in our self-service solution for small business.

Select your Promoted Tweets

Many advertisers have requested more control over which Tweets are promoted in order to be able to market a specific product, promotion or event. That’s why we’re now offering manual selection of Tweets in addition to automatic selection of your most engaging Tweets. If you choose the manual option, you can select a few Tweets for promotion or even tweet from within the interface. Remember to add new Tweets every couple of days to keep users engaged with fresh content.

Interested in advertising on Twitter? U.S.-based businesses can submit a request to gain access and we’ll notify you by email when you can get started.

Andrew Chang - @achang

Product Marketing Manager