Thursday, September 6, 2012
In March, we announced our self-service advertising solution, giving small businesses an easy way to use Promoted Accounts and Promoted Tweets. Since then, many of our early advertisers are finding success and driving results with Twitter advertising. Today, we’re releasing two new enhancements that our advertisers frequently request: follower growth reporting and manual Promoted Tweet selection.
Reporting: Track your follower growth
A new chart for Promoted Accounts will give you an at-a-glance view of your Twitter audience growth over time. Both your paid and unpaid followers will appear in this chart. Please note that this chart is currently only available in our self-service solution for small business.
Select your Promoted Tweets
Many advertisers have requested more control over which Tweets are promoted in order to be able to market a specific product, promotion or event. That’s why we’re now offering manual selection of Tweets in addition to automatic selection of your most engaging Tweets. If you choose the manual option, you can select a few Tweets for promotion or even tweet from within the interface. Remember to add new Tweets every couple of days to keep users engaged with fresh content.
Interested in advertising on Twitter? U.S.-based businesses can submit a request to gain access and we’ll notify you by email when you can get started.
Andrew Chang - @achang
Product Marketing Manager